Weaknesses
Due to the fact preferred and successful as the Facebook could have been, this site isn’t without the problems. Twitter has been employed in a handful of privacy scandals for the recent years, one of hence most notably involved the latest political strategy company Cambridge Analytica (Granville, 2018). The firm had attained accessibility fifty billion Twitter users when you are working on Donald Trump’s 2016 presidential strategy, that may upcoming be employed to carry out more effective governmental ads targeted to particular pages because of the investigating its “identity, aim, life-style, and you may thinking and you will views” (Tuten & Solomon, 2018, p. 41), an advertising strategy also known as psychographic segmentation.
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